You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users it makes it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online. So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of day. If you have any questions, all you have to do is reach out to me by filling out the form at the bottom of this page and I’ll answer them.
How to set up a Facebook Page for your business Step 1:
Sign up by going to facebook.com/business and click Create a Page in the top right hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you’re creating the Facebook Page for.
If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business. When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from. When you’re ready, click “Get Started”. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
How to set up a Facebook Page for your business Step 2:
Add pictures next. Do so by uploading a profile and cover images for your Business Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page. If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
Your profile picture will appear as a square on your Facebook Page, but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a great one, click *Upload Profile Picture.* Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Once you’ve selected an appropriate image, click *Upload a Cover Photo*.
How to set up a Facebook Page for your business Step 3:
Explore your new Page. Ta-da! Your page is alive, albeit it extremely sparse. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.
How to set up a Facebook Page for your business Step 4:
Add a short description. This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. Click *Add a Short Description*, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.
Click*Save* when you’re done.
Click *Create a Username for Your Page* to set up your vanity URL.
Click *Create Username* when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook.
Click *OK* to continue filling in your Facebook for business Page details.
How to set up a Facebook Page for your business Step 5:
Complete your about section. While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time.
To get started, click *About* in the left-hand menu of your Facebook Page.
From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.
This is also the screen where you can add a longer description of your business. Click *Edit Story* on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.
To specify your business location and hours, click *Edit Page Info* on the top right of the screen.
When you’re finished, click *Save Changes*.
How to set up a Facebook Page for your business Step 6:
Create your first post. Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
How to set up a Facebook Page for your business Step 7:
Start engagingNow you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers review you on Facebook, too.
Some links you may like:
Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.
How to Optimize Your Business’ Facebook Page Settings Video
[How to Optimize Your Business’ Facebook Page Settings