If your site isn’t generating much traffic, it may be time to take a look at your backlinks.
Back track, you’re thinking. What are backlinks?
The term is pretty self explanatory; backlinks are links on other pages that link back to your site. How can you control this, you’re probably wondering? Not by hacking, but by putting in some work. It’ll pay off, especially when it comes to search rankings. It’ll allow others to find you more quickly.
Neil Patel, described by Forbes as one of the top 10 marketers, says the first step is to take all your competitor URLs and put them into Ubersuggest. The results will show you the total backlinks your competitors have and who’s linking to them.
Next, click on the top pages and look at your competitors. Are any of them related to your site? View all under the backlink count; this will show all the people linking to their content. These are people to reach out to. Look for patterns under the most popular competitors. If the same person’s name shows up repeatedly, add this person to your list. Email these people and tell them you noticed they linked to that article. You have a similar one, but yours covers X, which theirs didn’t. Ask them to link to you.
Another strategy is to comment on other blogs. Go to one of your industry’s top blogs, pick an article you’re interested in, read it, scroll to comments, and fill out the form to leave a quality comment. Ask blogs if you can write to a guest post. Look for sites that are already accepting guest posts or just send outreach emails offering your services. This way, when your post is up on another blog, it gets your name out there, boosts your credibility, and publicizes your blog. The more you increase your online presence, the more likely you’ll be added to a resource page or be quoted. This will all drive traffic to your site.
The key is finding sites that already receive a lot of traffic. If the site is reputable and considered an expert in the field, all the better. Most pages that rank in the top three search engine results usually have high quality links directing browsers to them. This is an area in which it’s not the quantity that matters, but the quality.
You can also add your site to directories and comment on forums. There’s also something tricky you can do; look for broken links on competitor sites, fix, and re-use them.
Above all, your site has to have content that people want. Otherwise they won’t link to it. If you follow the other suggestions I’ve mentioned on this blog, your content is more likely to be shareable.