I understand. You think you’re doing it right. You have that Facebook page run by your admin, and your niece is doing that Instagram thing. It should be working.
After all, you don’t know anything about this stuff. The easy thing to do is farm out the work to those around you. Right?
I’m sorry to tell you this, but no, that’s not the answer. Using social media channels half-assed is the wrong way to go about things, and giving the voice of your company to people who don’t understand you is precisely the first step to social media hell.
My clients always ask me the same thing. At some point, they ask, “Why does it matter for me to be there anyway? I’m not going to get business there. Never have, never will.”
Well, maybe you haven’t in the past because your focus and business practices on the media have yet to bear fruit, but it does not mean you can’t build a following from your community in the future.
Social media is the front line of communication to people most likely to use you or your services. It is often free (unless you boost a post) and can be a magical way of portraying yourself to your customers as you are.
I am a huge proponent of strategy and social, but as you can probably tell, I am not of the willy-nilly approach of just let the young admin in your office do it.
Social strategy takes effort and time and building a community, or a following of real people who will or may use your services in the future takes real effort.
That’s where people like me come in. If you have questions on how you might build a following, email me. I’d be more than happy to discuss it with you.