You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users it makes it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online. So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of day. If you have any questions, all you have to do is reach out to me by filling out the form at the bottom of this page and I’ll answer them.
The simple truth is that the past is dead. The old ways to recruit are dead. And eventually, even the people paying for recruits will not be able to sustain that model forever, because most agents do not perform and/or they leave.
Last week I reached out to an old friend, Matt Fagioli. He is the founder of the Xplode real estate tech conference that travels the country bringing the best ideas regarding innovation and the industry.
He’s the earliest of early adopters and has done a magnificent job bringing ideas to real estate agents and brokers all over the country.
Now there are a lot of conferences out there. You have the Inman’s of the world of course. Even the Bar Camps. But what I like most about Matt is not just that he’s smart and innovative, but damn it, I love him. Like a lot. He’s just a great guy. Genuine.
And that’s why I flew across the country with four days notice to be in Boise, Idaho.
Wait, you’re in Boise? You say. Like the place with the blue football field? Yes! I’m here, and I love it. The reason I'm here is I love being in a room where people want to learn new things to help build their business. It’s awesome. A great feeling being around driven professionals who only want to bring new ideas into their business.
Now, I'm not naive. And I don't think you are. I came here to talk about my services. But I decided not to do that. I'm just going to talk about what exists in the digital marketplace that they might not know. I'm going to introduce it to them. Because let's face it, if I do 10 minutes on geo-fencing I don't think it will work well.
So this afternoon I will speak to a room full of these people — these people who want to make more of their businesses through new ideas — and hope I can make a connection with them.
So, I'm here, because of Matt. Because I enjoy teaching and bringing new ideas to people.
Thanks, Matt. And here's to showing up!
"I think we're having fun. I think our customers really like our products. And we're always trying to do better," said Steve Jobs.
Okay, maybe not the nicest man, but he sure as hell understood the value of innovation in the marketplace and he knew how to sell it.
What’s my point? You can create a product, even a worthy one, but unless you deliver that product to the decision maker, it’s all for not.
It’s called intent.
Google wrote in an article that it’s not about demographics anymore, and those marketers who believe so are damned.
Here is what they said:
“For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers. Why? Because demographics don't help us understand what we really need to know—consumer intent—what consumers are looking for in an exact moment or where they are looking to find it.
Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it's a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they're the best opportunity marketers have to connect with people at the exact moment they are looking for something.
Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars.”
Let’s just say I’m not going to argue with Google. To read the rest of the article go here.
In any event, consumer intent is what I do, or at least it’s what I try to do. I try and devise a way for people in the marketplace to see and react to an ad based on their biases and preferences, not their demographics.
Intent drives everything I try to do. From Facebook targeting to third-party behavior platforms, my targeting reaches people because we focus on what their interests are, not what how old they are.
Anyway, if you want to more about consumer intent and how it can change your marketing, hit me up here. I’d be more than happy to walk you through it!
There has been a tremendous amount of piling on in regards to Facebook and the privacy issue this last month. Regardless how you feel about it, however, most small businesses (or large ones for that matter) will never find a better way to do behavioral target marketing than by using Facebook. When you're talking cost per click, nothing is better in regards to results.
For instance. Let’s say you’re a Realtor, and you want to target people who are recently engaged or married within a certain income level. With Facebook’s advertising backend that firms like mine use, you can do that. Now, as I have mentioned in previous posts, you will not be able to do this kind of work in a boosted post platform, but you can do it through the backend.
Let’s say you own a Porsche dealership, and you want to target people who are in specific zip codes, making a certain amount money, who have interests in BMW, Mercedes, etc. Facebook can make sure those people see your ads.
Now, here’s the rub. You, the advertiser, will not be shown who these people are. I say this only because some Senators didn’t seem to understand this. You do have the ability, however, to create lead forms, which will give you the direct and invaluable information you need and want. The consumer’s name and email address. But that’s only if they fill out.
So here’s the thing, the targeting Facebook provides is second to none. You can target people in several different ways. Of course having someone like me setting up, monitoring, and managing the campaigns might change the results you have, but anyone can run ads within these parameters.
And it’s not even about money. If you do it right, you will save so much because you know precisely the kind of person you target. What it comes down to is knowing how to do it, doing it right, patience, and the understanding that these things work if given the time.
If you have questions, I can always answer them for you.