Although your content or product is top notch, the unfortunate truth is that if you’re not marketing it the right way, you will miss out on the opportunity to engage millions of potential customers. If no one sees your content, they won’t know what they're missing out on. How can you better inform the public of what you have to offer? By using the best marketing channels. Here are four avenues of marketing you need to be focusing on in 2019.
When presenting a new idea or product to a potential customer for the first time whether face to face or digitally, your enthusiasm and passion will likely shine through and grab the attention of your audience. However, more is need than just a general demonstration of how your product works. This is where the follow-up technical demo comes in. This is your chance to prove why the product or service is better than the competition’s and how it will profit your client. Here are 4 tips to make sure you close the deal.
If your site isn’t generating much traffic, it may be time to take a look at your backlinks.
Back track, you’re thinking. What are backlinks?
The term is pretty self explanatory; backlinks are links on other pages that link back to your site. How can you control this, you’re probably wondering? Not by hacking, but by putting in some work. It’ll pay off, especially when it comes to search rankings. It’ll allow others to find you more quickly.
In the old days if you needed a lawyer, you’d ask around for personal recommendations. Now it’s faster and easier to do so online.
According to a Pew Research Center survey conducted in January 2018, 77 percent of Americans go online daily, with 26 percent doing so “almost constantly.”
What this means is that depending on your profession, you should have an online presence. Attorneys, especially, should be utilizing digital marketing to reach people who need their help.
What’s the difference between an accountant and a lawyer? Accountants know they’re boring. Ba da dum. There’s hundreds more jokes like this one, because, let’s face it, attorneys get a bad rap. But digital marketing can change perceptions and increase approachability.
In fact, in a first of its kind survey conducted in September 2018 by Good2bSocial and the Legal Marketing Association (LMA), a key finding was the level of importance law firms place on digital marketing. More than half of the firms surveyed rated its importance as a four on a scale of one to five. However, nearly 50 percent of respondents said they allocated 15 percent or less of their marketing budget to digital marketing.
“That number was extremely surprising considering that a recent CMO survey conducted by Deloitte, Duke, and the American Marketing Association of B2B services companies indicated that CMOs of B2B services companies allocate close to 80 percent of their marketing budget to digital marketing initiatives, such as social media and digital marketing analytics,” said the Law Firm Digital Marketing Survey.
The survey concluded that the main issue seems to be that most law firm leaders don’t fully understand the value of digital marketing. The biggest opportunities for digital marketing to make an impact were listed as follows:
· Improving brand awareness
· Enhancing thought leadership
· Distinguishing the firm from competitors
· Generating more qualified leads
· Providing more value to existing clients
· Improving the return on investment (ROI) of marketing and business development efforts
The most adopted digital promotion method is currently social media marketing. Nearly all law firms (97 percent) share content and curate other relevant content for social media. More than three-quarters of firms employ digital marketing strategies like email marketing, client alerts, content marketing, blogging, and SEO.
Other obstacles include time and lack of resources. An additional challenge is keeping up with the rapid changes in digital marketing. It can be overwhelming and frankly, out of your wheelhouse, to worry about new algorithms, platforms, and technologies offered by established players and start-ups.
This is where Cultivate Media comes in. It’s my job to be up to date on the latest digital marketing tools. It’s my job to make them work for you so you can grow your business. While you focus on what you do best, let me do what I do best.
Keeping your customers not only happy but loyal can at times be a challenge. In today’s digital age, customer service is not what it was in the past. If your business is primarily online, you don’t have the option of smiling and offering to help the customer to the car with their purchase. How then can you show customer service in this digital world and keep them coming back? You have to find a way to stand out from the competition and show your customers that their loyalty is essential to you. Here are a few innovative ideas that will improve your customer service digitally.
If I did my job right, it should come up as the second result. And the third, fifth, and sixth. Bonus: It’s also featured in the right sidebar with two five-star reviews. Odds are you’ll click on one of those links. Since 75 percentof people never scroll past the first page of a Google search, and 60 percent of all organic clicks go to the top three organic search results, ranking high is key. This visibility translates into increased success for your business.
You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users it makes it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online. So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of day. If you have any questions, all you have to do is reach out to me by filling out the form at the bottom of this page and I’ll answer them.